![]() The company also explained that “Businesses who complete their profiles see, on average, 5x the customer leads each month. Previously, Yelp had said that “a business with 1-5 reviews and at least 10 photos sees 200 percent more user views than a business with the same number of reviews and no photos.” That’s based on Yelp user data. The survey revealed that 7 out of 10 people who read reviews say they will likely not go into a new business without checking reviews first. Since this data comes from survey responses, this indicates user preferences, but not actual user behavior. A new survey commissioned by Yelp and conducted by Kelton polled 1,500 Americans to find out what they believe makes a review trustworthy. 58% valued knowing about unique characteristics, such as being open late or being family-owned.69% valued seeing pictures and costs of completed projects.71% valued the ability to request a price estimate online.The results of the study indicate that individuals overwhelmingly use. 75% valued seeing that a business has a business or trade license Male and female users who were 18 and over completed an online survey.92 of consumers visiting Yelp are looking for a business they can return to. According to customer reviews data: 97 of people make a purchase after visiting Yelp. Survey respondents cited other considerations in evaluating and comparing businesses on Yelp: Yelp is a major site for brands across multiple industries, with its unique ability to influence consumer behavior and purchase decisions. Yelp has cited both the 20 studies, arguing that Yelp is the “most influential and trustworthy” site to find a local business, beating out “Google, Facebook, TripAdvisor and HomeAdvisor.” Despite that, Google has considerably more reviews than both Facebook and Yelp. ![]() 42% said they purchased within 24 hours 79% within a week.This slide shows how a user overtly searching for a Yelp review of the Gary Danko restaurant in San Francisco gets Google results ahead of. 92% of respondents made a purchase after visiting Yelp, “at least sometimes, frequently or almost always.” Here are the key slides from the confidential Yelp survey.The figures show growth from the 2016 study, which found: 2Based on a survey conducted by SurveyMonkey for Yelp in June 2019. The survey had over 6,000 adults and is a follow up to studies that was conducted by Nielsen in 20.īased on the data in the 2019 survey, 51% of Yelp users conduct some sort of transaction within 24 hours of a site visit and 90% do so within a week. According to a Yelp-commissioned study conducted by SurveyMonkey, 97% of online adults spend money with businesses they find on Yelp, 93% of people using Yelp compare businesses before making a buying decision. Ever use Yelp Take our survey and enter to win a 1000 Visa gift card grand prize Answer a few questions about Yelp and what you use it for and you just. ![]()
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